South Australian builder APS Homes approached me to redesign the street elevation only of this proposed display home. A floor plan and street elevation had been prepared by other architects, but APS Homes wanted much greater impact with a design that would clearly separate them from other project home builders in this competitive market. My approach was to create a cutting edge design language for this home that gave it a clear identity within its market, and with design themes that could be applied to other homes in their range. This home which APS have titled ‘Synergy’ is the focal point of their project home range.
I believe the project home market is generally quite conservative with house designs that do not really offer the customer anything fresh or individual. I saw a great opportunity to apply quality architectural design skills to this home to demonstrate the very tangible benefits to both the builder and their own clients of the value of good architectural design.
The result has been very successful for APS Homes, with this home winning multiple building industry awards since it’s completion, and drawing huge attention to this South Australian building company. This is a great example of the results that can be achieved when a builder aligns with a talented award-winning Architect.